Quick Melt Strips

Designing the digital launch experience for Quick Melt Strips across email, paid media, and e-commerce platforms.

Quick Melt Strips is an innovative new product line featuring six SKUs - fast-dissolving supplement strips that deliver sugar-free support on the go. I led the design of early access and the majority of launch email campaigns, contributed to paid advertising creative, and owned the development of PDP assets across multiple e-commerce platforms (including the brand’s website, retail partner sites, and TikTok Shop). Through refreshed photography and updated visual treatments, I helped evolve the launch creative and establish a cohesive visual presence across the rollout.