Quick Melt Strips
SCOPE
— Website Design
— Email Design
— Paid Ad Design
Designing the digital launch experience for Quick Melt Strips across email, paid media, and e-commerce platforms.
Quick Melt Strips is an innovative new product line featuring six SKUs - fast-dissolving supplement strips that deliver sugar-free support on the go. I led the design of early access and the majority of launch email campaigns, contributed to paid advertising creative, and owned the development of PDP assets across multiple e-commerce platforms (including the brand’s website, retail partner sites, and TikTok Shop). Through refreshed photography and updated visual treatments, I helped evolve the launch creative and establish a cohesive visual presence across the rollout.
For the Quick Melt Strips launch, I designed key website touchpoints to support a unified and scalable digital rollout. I created a promotional pop-up to highlight the launch moment and built a templatized system for PDP alt images, ensuring consistency, efficiency, and cohesion across the ecommerce experience.
Website Design
I designed early access and launch email campaigns that supported full lifecycle marketing needs. In a condensed timeline, I produced 25+ email assets, balancing speed and consistency to drive engagement, build anticipation, and support conversion across the launch window.
Email Design
